https://www.mikepolovsky.com/home daily 1.0 2020-06-29 https://www.mikepolovsky.com/about daily 0.75 2020-11-27 https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1592695885957-2CDMUX0AGRH6ZW8JNG6T/IMG_2283.jpg About - A writing teacher once told me that writing is acting. As a copywriter, that could not be more true. I bring years of experience writing advertising across all media and in a wide variety of product categories. Like acting, this requires empathy for each audience but also an openness to speaking in a range of different voices—and platforms. I've written humorous, direct, upscale, dry, technical. Short copy, long copy, medium copy. And I've won awards for it. Of the recent, I'm most proud of a Grand Clio for the Mr. Mercedes Press Kit for AT&T's Audience Network. This project tasked me with writing texts to the press in the style of characters from the Stephen King series. Pure storytelling. Outside of advertising, I write fiction, poetry, and compose electronic music. https://www.mikepolovsky.com/contact daily 0.75 2020-10-19 https://www.mikepolovsky.com/pagecv daily 0.75 2023-09-13 https://www.mikepolovsky.com/work daily 0.75 2024-04-24 https://www.mikepolovsky.com/work/social monthly 0.5 2020-07-27 https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1592759287057-OPS2I2XDFU2E6TR3AASK/ATT_MM3_Stories6Degrees.gif Work - social Instagram trivia game https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1592701604099-CRQM6X03AWERVQN1A2XU/ATT_MM3_PhoneZoom.gif Work - social Instagram game using Superzoom https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1593968972220-RG92OXCJLSKPCZXFO7NY/Starz+Outlander+-+Social+2.jpg Work - social Pinterest try-on https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1593968929509-5RUVFKBUT0OQO6MHVIBN/Starz+Outlander+-+Social+1.jpg Work - social Pinterest https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/8aadf628-69da-419d-b775-2286c418b743/WHP-Social.jpg Work - social https://www.mikepolovsky.com/work/print monthly 0.5 2020-08-11 https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1596139927629-EE9WNZE17U3QD75I8BG6/SafeSend+Guide+1.jpg Work - print Bank of America brochure for SafeSend service https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1596736300275-KPM2DONOOE5TTVOPXD0P/AT%26T+AdWorks+Print.jpg Work - print Print ad for AT&T AdWorks addressable advertising service https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/0306a0f6-8bfd-4190-bc5a-075f8fc8b948/12.+Refer+a+Friend+1.jpg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1592777457687-SWYZJ2B3Z8JFSX1QBP4W/20Awards_MMS3Kit_KitOpenGridCloseUp_M2.jpg Work - print Press kit for the AT&T Audience Network series "Mr. Mercedes" https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1596140029260-RX6WAINC5ICYSGPZRGKI/SafeSend%2BGuide%2B2.jpg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/586a325f-b3d1-4c6f-b851-5944ff322f96/13.+Refer+a+Friend+2.jpg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1596140191235-8WT7H003EL600I7BD2F5/SafeSend+Guide+3.jpg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/ae922363-18a2-4067-ab7e-06661400be30/bwaybackwards.jpg Work - print Playbill ad for Broadway Backwards, a benefit performance that puts a twist on male/female character songs from Broadway and off-Broadway shows https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/b5d5cca4-8432-4f1f-8b3f-301cca10d7a5/16.+Refer+a+Friend+3a.jpg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1596140174375-8Q2O6QQ15B75U3TBZ072/SafeSend+Guide+4.jpg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1596736443364-REC84TUD1IE8V6THJBS6/LouderKit2.jpg Work - print Press kit for the AT&T Audience Network series "Loudermilk" https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/58810685-e77c-4b93-8c32-80e56d246560/16b.Refer+a+Friend+3b.jpg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1596140896863-EJQD8KYVNUM2L6H0JHCO/SafeSend+Guide+5.jpg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/4eb6dee2-41b7-417e-a485-0de0b4670fdf/image-asset.jpeg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/6a567a27-a621-4f92-955e-0bd3f7e4389e/18a.+Refer+a+Friend+3a.jpg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1596140984540-H5X6AMPCFCL5QZP6ZZR7/SafeSend+Guide+6.jpg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/f5e2f3cd-16ea-4a7d-a675-54a6ae70f451/never.jpg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/a8ea8f0a-6dcd-4683-87e0-700762b4c311/18b.+Refer+a+Friend+3b.jpg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1596140188125-ZJGD59O7RU22PNAKHSJ4/SafeSend+Guide+7.jpg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/28ee6c95-77fe-49f1-9cad-53700a55aa62/ticking.jpg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/4e44ceb8-1569-4079-9c06-2cd826e6e0d0/17.+Affinity+AA+Email.jpg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1596140181653-K3LN1C34E6VKFOZQ7GZG/SafeSend+Guide+8.jpg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/91cf0ddd-8c8f-4349-82b0-2cea88079a2b/Kingdom_2B_WildWall.jpg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/a15c3355-81f5-4353-a700-7468bbf24e16/23.+DTV+NFL+Letter.jpg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1594090282393-KYXJENAKLCMISAISIJ8P/SBN+-+Three+Ads.jpg Work - print DIRECTV print & web banner ads https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1596140261565-WRL723CDKJK4LQV7XUXZ/SafeSend+Guide+9.jpg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/3abbef72-397a-4682-b3df-967a68c24f24/6a.+Tips+Tricks+News.jpg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1592776406906-AMMZIJM0FLQYBTLTHJ77/Mayor%27s-Alliance-1.jpg Work - print Poster campaign for the Mayor's Alliance for NYC's Animals encouraging residents to spay or neuter their pets https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1596140256124-14UH0NUEW6XA0U2FRV1Y/SafeSend+Guide+10.jpg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/ecb09c12-bbfc-4dee-8d37-3c39bfeec503/19.+Score+with+DTV.jpg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1592776409097-Y4JWCW9M3IRK32ESMT6Y/Mayor%27s+Alliance-3.jpg Work - print Poster campaign for the Mayor's Alliance for NYC's Animals encouraging residents to spay or neuter their pets https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1596140261194-R3NRBU8WAXVUJHUEQG8J/SafeSend+Guide+11.jpg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/6b6c6722-41c8-46a9-bbfa-6522fcb842b8/20.+DTV+Menards.jpg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1592776409280-PNFRRDUQ1L7AFREFDNZI/Mayor%27s-Alliance-2.jpg Work - print Ad campaign for the Mayor's Alliance for NYC's Animals encouraging residents to spay or neuter their pets https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1596141125648-BKKT5CP6VW72ZLS1HR5L/SafeSend+Guide+12.jpg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/c10895bb-f877-449c-bc4c-4d77a784f8f6/22a.+DTV+Angry+with+Cable+1.jpg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1592776768639-OSKDOO328SSOJAV4EQJ2/holocaust-memorial_redux_193_orig.jpg Work - print Magazine print ad for U.S. Holocaust Memorial Museum https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/01f5f445-d758-413a-9ac2-b232e6c79d71/22b.+DTV+Angry+with+Cable+2.jpg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1592776410198-D7VIBVSLS68U74HVMOWR/Saab-Salmon.jpg Work - print Brand campaign for Saab https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/a45479fd-5727-4cc6-83ee-dbcee0488636/9.+DTV+Letter.jpg Work - print https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1592776408929-7L4F6QIDUHNJMCVPY6CC/Saab-Retro.jpg Work - print Brand campaign for Saab https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1592776804960-Q74K20BF4CR3BRQLZGJ1/SS_Helmet_Bell-Moto-3_SMALL.jpg Work - print Magazine print ad for Bell Helmets https://www.mikepolovsky.com/work/broadcast monthly 0.5 2020-07-05 https://www.mikepolovsky.com/work/digital monthly 0.5 2020-08-26 https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1595438293749-8ME7CPWIP9TQU9WMGEH1/1+July+INSIDE+DIRECTV+Newsletter.jpg Work - digital https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/f76d800c-2505-4353-8419-9e7640729444/Competition_250x360%402x.png Work - digital Banners https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/8d61b4e7-7e9d-42f9-a1c5-0ee8acc09eaa/Bloomberg+Automation+1.png Work - digital CLICK IMAGES TO ACCESS FULL SITE https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/6deeb486-7ae4-43be-9e00-62648b35f354/Automation+SEM+1.png Work - digital https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/4a9b223c-6a85-4e2f-bd53-9953eceae612/Hulu+-Canadian.jpg Work - digital https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1592775656885-WE00XO6ZS1A7S6KL4JO6/CXW4H7D2V2FrJ5_Xhr3vrZo2aLmGBcfxQRESEtVLO2E.jpg Work - digital https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1595437635688-XVQC92L4L8YP1WCX4W8A/2+July+INSIDE+DIRECTV+Newsletter.jpg Work - digital https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/9a5ad76c-5da4-43af-885c-1a294b204a4e/CEO_300x600%402x.png Work - digital https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/d66635ea-6d95-4c46-a5ee-9732b00204d3/Bloomberg+Automation+2.png Work - digital https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/0364bb62-b01d-4d92-90ba-245a4da45af7/Automation+SEM+2.png Work - digital https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1592775685405-VDJQHGRFPJWA3BX4JRZB/2fmigUeMkQ-xuWYa6N8mf0HdvX1HmoI_Vhvo3Rb9nt0.jpg Work - digital https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1595437635332-R7E6TR3Q91F8ABK9SMDG/3+July+INSIDE+DIRECTV+Newsletter.jpg Work - digital https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/7d74d66a-e925-4c02-b741-a0d8c353b24d/Question_300x600%402x.png Work - digital https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/caa131b8-426c-4fcf-8fcf-5807601360e2/Screen+Shot+2021-06-21+at+1.32.57+PM.png Work - digital Trade automation - SEM https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1595438295446-JPBKUQS5M311IXOUNFJS/4+July+INSIDE+DIRECTV+Newsletter.jpg Work - digital https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/45213bdb-dfca-41ed-8ec2-ccc0e9fbedfd/991245_IntlWomensDay_social_1200x628_dark.jpg Work - digital https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/57ff4330-6874-4cec-812f-0d500d126de7/Paywall_Wealth.jpg Work - digital https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/15e8e77f-96a7-40b4-8210-4457d3670c2b/Paywall_Wealth2.jpg Work - digital https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/35e34fec-c4d9-4913-a2b5-c514837e34e1/Paywall_Wealth3.jpg Work - digital https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/ab1dc571-86d1-4da0-9135-28045feeb73f/Hulu+-Influencers.jpg Work - digital https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/72fc929b-b4e7-47bb-8e2c-1384550ae9ba/Hulu+-Greater+Good.jpg Work - digital https://www.mikepolovsky.com/work/healthcare monthly 0.5 2020-06-22 https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1592778060947-UMETVFO8P5KF46J9SYYP/1.+Benlysta+Print.jpg Work - health Benlysta – Magazine print ad https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/537c7b4c-dfae-4b96-8073-18a9a60e4ee9/4.+PHN+Slim+Jim.jpg Work - health Slim Jim https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1592778048727-81D99O4ECFIZOY34BBV8/2.+Vortiox+Print.jpg Work - health Vortiox – Magazine print ad https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/7f4f9fb5-27c9-4167-9b59-94dbf16fa788/4.+PHN+Slim+Jim2.jpg Work - health https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1592778042530-MH1YHD9R08RUEKBW09M2/5.+Dulera+Banner.jpg Work - health Dulera – Banner ad https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/daaaf229-470e-4c34-a3d1-20640fd12e55/National+Jewish+-+Silliness+Print.jpg Work - health https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/4368bbd4-f806-434b-812e-486ac41d24e2/National+Jewish+-+Hearts+Print.jpg Work - health https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/b2bc5ba3-cb7f-4d32-b26f-4fac3f4cfc39/National+Jewish+-+Breath+Print.jpg Work - health https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/4c5f9969-111e-4e27-b78a-fbe553d8eb99/National+Jewish+-+Thaw+Print.jpg Work - health https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1592778041802-QB9KFWXH6DFMBWPQ971L/6.+Linzess+MOA.jpg Work - health Linzess – MOA https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1592778056419-68W24EQZ5IHRAE8I4C2E/7.+Nasonex+Emails+%231.jpg Work - health Nasonex – Email https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1592778056596-AYKAYC72EZ32XADD9YMR/8.+Nasonex+Emails+%232.jpg Work - health Nasonex – Email https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1592778060087-XZAB88CKSY1VUTIE06NR/9.+Tradjenta+Email.jpg Work - health Tradjenta – Email https://www.mikepolovsky.com/work/project-one-ztk8k monthly 0.5 2020-07-15 https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1594849526640-WOXA90LSI6FFN6VZ9WQI/TIFF_2018_Exterior_Night.jpg Work - events - 2018 Toronto Film Festival The Toronto Film Festival is a major international event for film industry members hoping to bring their passion to the big screen. We were tasked to connect DIRECTV with the festival in a way that honors the creative process and deliver a graphic treatment that would generate buzz at the festival. Our solution was a line that spoke to a key AT&T benefit, and encouraged self-expression: “Tell Your Story.” Then, we proposed collaborating with Instagram-famous muralist Ben Johnston whose name lent authenticity and credibility. From the step-and- repeat to dinner menus to tote bags, DIRECTV’s brand presence was continuous and alive. But where it all took off was brand engagement, yielding 9.7 million social media impressions and over 960 million traditional media impressions in outlets including USA Today, HuffPo and Us Weekly—a $15.5M ad value. And with A-listers present, like Nicole Kidman, Dave Chappelle and Keira Knightley, the event set the bar for every other event at the festival. https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1594849073640-BMUUDMTULL2MKE1CZ8OU/TIFF_2018_Cup_Menu.jpg Work - events https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1594849117408-OBYHJPQKCSO569W56G0S/TIFF_2018_6.jpg Work - events https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1594849155059-SB0ANUMT4BJ0KVE9NZUG/CS1738_2018_IHAF_Awards_Tiff_C2_3.jpg Work - events https://images.squarespace-cdn.com/content/v1/5eee2d288d77d333ef8db158/1594849842344-7F5TU8IRJSHEOPXQ7Y43/18UM_TIFF_Momo_Elevator_02_M1.jpg Work - events